Monday, January 24, 2011

Fantasy House of Moooi at the White Building

Exactly 6 months after opening the doors to the Moooi & Senso showroom in London, Moooi take the unprecedented steps by inviting London based stylist Despina Curtis to curate her very own Fantasy House through the monochromatic world of Moooi at the White Building.

To celebrate this anniversary Despina creates a magical monochrome environment that combines the spirit of the building and the 10 years of iconic design from Moooi. The visitors will be invited to interact with a symphony of playfulness, illustrated through the exaggerated scale, mysterious shadows and familiar silhouettes within the theatrical set.

It also represents the perfect opportunity to introduce the newest Moooi designs to the UK, including the brand new facetted Miyake Floor and Table lamps by young Japanese designer Arihiro Miyake, based on a design that plays with very pure geometrical factors such as weight, surfaces and angles.

Other new designs in the spotlight are Random LED and Random LED
floor lamp by Bertjan Pot, Dear Ingo lamp in White by Ron Gilad and Raimond Zafu by Raimond Puts, part of a product line that has recently become Moooi's bestseller.

The presentation will comprise, amongst others, the soft and stylish Monster chair by Marcel Wanders and the exotic architecture of the Emperor lamp by Chinese designers Neri & Hu.

Moooi proudly share the showroom with Senso flooring and its beautiful, hand poured cast resin floors. The beauty and unique atmosphere of the showroom, including it’s great setting, continues to inspire and attract architects, designers, press, stylists and design lovers from around the world. All the more reason to share and enjoy this fleeting dream world at 'The Fantasy House of Moooi’.


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